Dating ads platform policy: Meta, Google, TikTok
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Three platforms accept dating ads under conditions: Meta wants written permission, Google wants advertiser certification, and TikTok wants a TikTok Sales Representative. Meta and TikTok set the audience at 18+. This page lays the rules side by side, read from each platform’s own policy page.
Dating ads platform policy at a glance
| Platform | Gate before the first ad | Age | Source, latest date on the page |
|---|---|---|---|
| Meta | Prior written permission | 18+ | Dating ads, Jun 25, 2026 |
| Advertiser certification | restrictions depend on user age and local law | Dating and companionship, posted Dec 4, 2024, plus Aug 2025 update | |
| TikTok | Work with a TikTok Sales Representative | 18+ | Adult content, August 2026 |
All checked: October 2026.
Dating ads on Meta: written permission and 18+
Dating ads need Meta’s written permission before they run, and online dating services must target 18 and older. Allowed with permission: online or offline dating, matchmaking and dating facilitation such as profile management and aggregator services. Meta does not allow promoting dating built on money or financial exchange, such as mail-order brides, offers to facilitate affairs or infidelity, or connections with fictitious groups or individuals. Entertainment about relationships, such as TV shows and documentaries, and social apps without matchmaking, fall outside the dating restrictions.
Dating ads on Google: certification and restricted countries
Advertisers must be certified by Google before running dating or companionship ads. Google prohibits underage dating, compensated companionship or sexual acts, exploitative dating, mail-order spouses and deceptive dating services, and landing-page imagery or text that does not represent the users the service markets itself to. It restricts hook-up, fling and swinger sites, affair and infidelity services, sexual fetish dating and racy content. In August 2025 Google revised the country list where these ads are restricted: Algeria, Bahrain, Sri Lanka, Palestine, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Nepal, Pakistan, Qatar, Saudi Arabia, Tunisia, Egypt and Yemen.
Dating ads on TikTok: Sales Representative and landing page
TikTok allows dating app ads in markets that are not on its restricted list, with 18+ targeting, work with a TikTok Sales Representative, and a landing page that is a Google Play listing, an Apple App Store listing or a website. Ads and landing pages cannot promote apps designed purely for casual sex. The restricted markets are Bahrain, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar and Saudi Arabia, and the page adds a group of Promote-only markets where dating app ads are also not allowed.
Dating ads content that several platforms refuse
| Topic | Meta | TikTok | |
|---|---|---|---|
| Mail-order brides or spouses | prohibited | prohibited | prohibited |
| Infidelity or affairs | prohibited | restricted | prohibited |
| Paid companionship | prohibited as dating built on money | prohibited | prohibited |
Creatives built on these three topics are refused or restricted by all three platforms.
Dating ad creatives: what the image and text may show
Each help page names things the creative itself must avoid, checked: October 2026.
| Platform | The creative cannot include | Source |
|---|---|---|
| Meta | Sexually suggestive emphasis; indications that people will meet or connect with fictitious groups or individuals | Dating ads |
| Racy content in ads or on landing pages, such as lingerie or underwear imagery, or topless and bottomless people in private settings, is restricted | Dating and companionship | |
| TikTok | Explicit exposure of breasts, buttocks or genitalia, provocative body language, excessive skin, models who appear to be 21 or younger, single life portrayed negatively | Adult content |
Meta adds that dating advertisers follow its Community Standards, including the rules on adult nudity and sexual solicitation.
Dating ads markets that appear on two restricted lists
Nine countries are on the restricted lists of both Google and TikTok: Bahrain, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar and Saudi Arabia. Meta’s page lists no countries.
Dating ads on a BlueWave agency account
Dating is among the gray verticals open on all six platforms at BlueWave, and we issue accounts on Meta, TikTok, Google, Bing Ads, X and Telegram Ads. After a ban a replacement arrives in 30–60 minutes of your report, 24/7, and the balance moves within 1 hour of your report. The platforms are listed in Platforms.
For terms on your platform, vertical and monthly top-up amount, message @bluewave_mngr.
