Meta ads compliance checklist: iGaming, finance, health

Meta treats iGaming, financial products and health as restricted categories, each with its own page in the Advertising Standards. Gambling ads need authorization before they run, credit and insurance ads need 18+ targeting and may need a license, and weight-loss and supplement ads have an 18+ gate and a list of banned claims. Everything below is read from Meta’s pages, with the date of the latest change-log entry seen on each.

Meta ads compliance checklist: the three pages

Vertical	Meta page	Latest dated entry seen
iGaming	Online gambling and games	May 18, 2026
Finance	Financial and insurance products and services	Apr 30, 2026
Health	Health and wellness	Jul 22, 2026

All three checked: October 2026. Meta’s Advertising Standards say policies can change at any time, and ads can be re-reviewed and rejected after approval (Meta Advertising Standards).

iGaming on Meta: authorization before the first ad

Ads for online gambling and games run only once the ad account has Meta’s authorization. The checklist of what falls under it:

• online gambling of any kind: betting, lotteries, raffles, casino games, fantasy sports, bingo, poker, skill-game tournaments, sweepstakes;
• games where entry and prize both have monetary value, crypto included;
• games that require purchases to keep playing or to gain an edge toward monetary prizes;
• games with a limited free trial that then requires payment;
• landing pages that promote gambling, even if nobody can gamble on that page. Meta names aggregator and affiliate sites here.

The advertiser provides evidence that the activity is licensed by a regulator or otherwise lawful in the target territory. The request goes in the Authorizations and Verifications tab of Meta Business Suite, and the same tab is where you declare intent before targeting a new country for the first time.

iGaming on Meta: age, markets and exceptions

Gambling and gaming ads may not target anyone under 18. The page lists markets where gambling ads cannot run, among them India, Indonesia, Singapore and Thailand, and the full list is on the page. Meta says it is not responsible for an advertiser’s compliance with local gambling law. No authorization is needed for brick-and-mortar casino ads that do not promote online gambling, for lotteries run directly by a state or government, and for entirely free-to-play games with no chance of anything of monetary value.

Finance on Meta: what the page restricts

Credit card, loan and insurance ads may run only when targeted at people 18 or older, with the legally required disclosures. They may not ask directly for personally identifiable or certain financial information, such as bank account numbers or card details. Advertisers may need a license in each country they target, may have to verify a business or individual identity, and Meta can review licenses and revoke authorizations. For US-targeted investment products, ads may not suggest interacting through on or off platform direct messaging. Brand ads for banks and insurers and news articles are exempt when they do not offer these products.

Finance on Meta: prohibited products

The page prohibits payday loans, paycheck advances, bail bonds, short-term loans due within 90 days or less, and misleading student loan consolidation, forgiveness or refinancing content. Among financial instruments it prohibits binary options, contracts for difference (CFDs), initial coin offerings and penny auctions.

Health on Meta: the age gate and weight-loss ads

Ads for dietary, health or weight-loss and weight-gain products and services, supplements and pills included, must target people 18 or older. So must cosmetic procedures and sexual and reproductive health ads. For weight loss the page bans insults about body appearance, close-ups of pinching body fat, and claims that results come only from wearable products. Ads may show people using a dietary weight-loss product and its effects, and must state the time needed to see noticeable results. Exaggerated claims or promised outcomes within a set timeframe, without disclaimers, count as clickbait. Prescription weight-loss drugs fall under the Drugs and Pharmaceuticals policy, which requires geo-targeting and written permission.

Health on Meta: claims the page rules out

Ads may not claim to cure, heal or eliminate diabetes, herpes, thyroid disorders, psoriasis, Ebola, cancer, autism, Alzheimer’s, Parkinson’s, ALS or HIV, including claims voiced by health professionals or organizations. Claims about treating or managing symptoms of those conditions are allowed. Skin whitening or bleaching products that change skin color permanently are prohibited.

What an agency ad account adds to this checklist

For gambling and finance BlueWave issues accounts with the platform’s permission, and we do not promise approval of every creative. If an account is banned, the replacement arrives in 30–60 minutes of your report, 24/7, with the balance moved within 1 hour of your report. Gambling, nutra and finance are among the gray verticals open on all six platforms, listed in Platforms.

For terms on Meta, your vertical and monthly top-up amount, message @bluewave_mngr.